Facebook Ad Specs and Image Sizes 2023 [Easy Guide]

We all know Facebook is an exceptionally wonderful online platform for the marketing of the business. Facebook’s marketing tools are considered one of the best methods to do marketing and to increase the audience base for the business. A Facebook ad is an extraordinary and unbelievable path to reach to your target audience as well as to make them feel connected. However, day by day it is becoming more and more famous and because of the fame, it can be concluded that we have to pay more money for doing marketing on Facebook using Facebook ads.

Using the Facebook ads tool correctly and smartly is very important and proves very itself for marketing success online.

There are many such Facebook ads online, which are very famous for their creativity and designs. Facebook ad specs always tend to change.

Let me tell you guys! What is the correct image size or video length or text immensity, etc. etc. for a Facebook ad?

First of all, let us understand what exactly a Facebook ad is? A Facebook ad is a wonderful method of doing marketing and expanding one’s business virtually. There are some rules of thumb for making a creative and attractive Facebook ad. If you want to make a Facebook ad creative and effective on customers then the content, which you use with the Facebook ad needs to be sweet, simple and customized with SEOs. Content helps the business in reaching the targeted audiences and what is better than an SEO customized content.

Check out our ultimate guide on Facebook Ad specs and image sizes for every ad format:

Single images ad

Single images ads method on Facebook is as old as the hills. This is generally a single and simple image in, which we can have added some text and a link or URL with a classy headline. Single images ad is very easy and convenient to post on the Facebook ads. A single image ad generally works and is helpful for almost every type of image and video also. Nevertheless, remember exceptions are always there.

Details about single image ads

1. The image size should be 1200 * 628 pixels.
2. The image ratio should be 1.91: 1
3. Other requirements are that there should less or no text on the image.
4. There should be 90 characters of copy or less than that.
5. The headline should be of 25 characters or less than that.
6. Link description could only be around 30 characters and not more than that.

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Single video ads

Single video ads are much similar to the single image ads of Facebook specs ads. It can be used as the product promotion catalog too.

Some more details about Single video ads

1. Videos format for Single video ads should be.MOV or.MP4.
2. The video aspect ratio should be 16: 9.
3. Videos resolution for Single video ads should be 720p at least.
4. Video length for the Single video ads could be around 120 minutes.
5. The maximum caption for the videos of Single video ads can be around 2200 characters.
6. The file size of the video of Single video ads can be around 2. 3 GB maximum.
7. Text in videos you can include can be around 90 characters long.
8. Headline for videos can be of around 25 characters and,
9. Link description for Single video ads can be of around 30 characters long.

Slideshow ads in Facebook ad specs

Slideshow ads in Facebook ad specs generally are used for creating Setting a movie or slideshow to replay as soon as it ends and to repeat continuously. Slideshow ads in Facebook ad specs allow you to add up to 10 different and separate images in the Slideshow ads in Facebook ad specs. You can use Slideshow ads in Facebook ad specs without any desire for product promotion for catalog.

Some more details:

1. Image size for Slideshow ads in Facebook ad specs should be 1280 * 720 pixels.
2. Image ratio for Slideshow ads in Facebook ad specs should be 16: 9 or it can also be 2: 3.
3. Format preferred for Slideshow ads in Facebook ad specs is.MOV or it can also be.MP4.
4. Other requirements for Slideshow ads in Facebook ad specs are you have to create images with a constant ratio because it will not look synchronized and you have to update it late by cropping it or in any way.
5. Text, which is included in Slideshow ads in Facebook ad specs, can be of around 90 characters long.
6. The headline in the Slideshow ads in Facebook ad specs can be of around 25 characters long and not more than that.
7. Link description for the Slideshow ads in Facebook ad specs can be of around 30 characters long and not more than that.

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Canvas ads

A canvas ad in the Facebook ad specs is the latest kind of ad. Canvas ads in the Facebook ad specs allow us to create a wonderful and full-screened experience in which different users can interact with each other.

Some more details about Canvas ads in the Facebook ad specs:

1. Image text in Canvas ads in the Facebook ad specs should be of around 90 characters and not more than that.
2. Image description of the Canvas ads in the Facebook ad specs can be of around 30 characters or even less than that but not more than it.
3. The headline text of Canvas ads in the Facebook ad specs should be of around 45 characters or even less than that.
4. Image pixels for Canvas ads in the Facebook ad specs can be of around 1200 * 628 pixels.
5. Image ratio for Canvas ads in the Facebook ad specs can be of around 1.9: 1.
6. Format for the video of Canvas ads in the Facebook ad specs should be in.MOV or.MP4.
7. The ratio of the video should be 16: 9 or 1: 1 and not more than that.

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Carousel ads

Carousel ads in the Facebook ad specs allow you to use all other Facebook ad specs at one place at a single time be it the single images thing, be it the slideshow thing, be it the video thing, or anything else as well.

Some more details about Carousel ads in the Facebook ad specs:

1. Image size for Carousel ads in the Facebook ad specs should be 1080 * 1080 pixels but not more than that.
2. The ratio for the same could be 1: 1
3. The length for the video for Carousel ads in the Facebook ad specs can be for around 60 minutes maximum.
4. The resolution of the video for the same should be 720p at least.
5. Text for Carousel ads in the Facebook ad specs can be around 90 characters long.
6. Headline and description for Carousel ads in the Facebook ad specs can be around 40 characters and 20 characters respectively.

Now you are ready to design a Facebook ad with a great and stunning look either it is being viewed on a desktop or a mobile phone or wherever it is appearing on Facebook. Your Facebook ad will look great I am sure.